It seems ActiveRain is just ready to bust at the seams and will probably grow to be a huge source of lead & network generating among the internet community. I had a couple of thoughts as I wonder how each of us in our respective industries can take it to the next level and maximum the opportunities this brings us. Here are just some of the benefits I think ActiveRain offers us:
- Great Platform to exchange ideas amongst our professions. (Talk about diversity & maximum exposure of information & experiences)
- Increase exposure to the market place. (I think this will especially be fruitful if you are licensed to do business in several states.)
- Ideas to generate Leads. (Great way new loan officers can use their spare time when not in the office)
What else does everyone think this affords us in regards to opportunities. And does anyone have a specifically neat idea on how to generate leads through this still new community?
I see two distinct opportunities with AR. First is networking with other agents. Right now that's more of an exchange of ideas than referrals, and I would expect it to stay that way. Still, there is plenty of info here that if implemented in our local markets can have a dramatic effect on our businesses.
Second is a forum to generate locally-oriented content that will help us in the search engines. It seems many agents aren't taking advantage of that right now. Most of the blogs are agent-to-agent rather than agent-to-local market. A great way to generate leads with AR is to promote your blog (and encourage subscriptions) in all of your current local marketing.