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Here's Some Marketing Tips For The Realtors Out There....

Here are just a few reasons clients benefit from your expertise as a Realtor;    

1)  Realtors Save You Time and Money -  Extensive knowledge of the real estate market and excellent negotiation skills can save you time and money.  If you're buying, a Realtor can help you get the right house at the best price.  If you're selling, they can often reduce the time on the market and get you a higher selling price as compared to selling by owner.  

2)   Realtors Lower Your Risk - Working with a Realtor can assure that you're buying a home that is safe and priced fairly.  When a Realtor lists your home you can be sure your asking price has been well researched in advance.  Let's face it: with so much that can go wrong, a Realtor increases the chances of smooth "sale-ing" ahead!  

3)  Realtors are Real Estate Specialists - There are a number of licensed real estate professionals, but only members of the National Association of Realtors (NAR) can call themselves Realtors.  This association provides a strict Code of Ethics and educational programs to standardize their services.  

4)  Realtors Do What You Can't Do Alone! - Because Realtors network with one another, you have the opportunity to find out about properties that will soon be on the market-even prior to their listings!  You get a heads up on current inventory before it ever hits the system!  Talk about an advantage!!  

5)  Realtors Understand Complex Real Estate Transactions - Realtors know what is required to efficiently complete and accurately interpret complex real estate forms.  Working with a Realtor protects you from potential legal exposures and long, drawn out time delays.  After all, they are highly trained, skilled experts.        You may think you can save thousands of dollars selling by owner.  However, compromising your asking or purchase price, dealing with potential lawsuits or unplanned delays can end up costing you a lot more than a Realtor's well-deserved commission!!

17 commentsJason Sardi, Mortgage Banker • August 18 2006 02:38PM

Comments

One thing that I am constantly telling buyers is that in Washington State (at least) it costs them nothing to have a buyer represent them.  I would say that only 1 in 20 people I tell know this... they think that it costs them money.  So, I am always giving out cards of Realtors to buyers who thought that they would be "ripped off".  :) 

Is that different from one state to another, or is it standard that the agent representing the buyer is not actually paid by the buyer, but by the seller?

Justin Nickelsen, Vancouver Washington

Posted by Justin Nickelsen, CMI (NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector) over 3 years ago

Yes, use REALTORS. Our office is a pround member of our local REALTOR Association :)

Posted by Barnett Associates Real Estate, LLC over 3 years ago
People think that using a lawyer for selling their home is cheaper, when in reality the cost usually is much higher.  Realtors also know how to be creative to make a deal go to the table and often smoothly.
Posted by Meleny Ramos (Working Mortgages) over 3 years ago
There is a reason professions exist, especially ones where the proper expertise is needed in a transaction that is most times the biggest in an individual's lifetime.
Posted by Jason Sardi, Mortgage Banker (FHA-VA-USDA-Conventional-Pennsylvania Loans) over 2 years ago
Great post! Will keep article to show my FSBO prospects!
Posted by Chris Webster~ RE/MAX Southern Shores over 2 years ago

That is why I love working with Realtors!

Ben

Posted by Q Q (Q) over 2 years ago
This is a great response to give to FSBO's and future clients.  I really like it.  Thank you Earl
Posted by Earl "The Pearl" Sorrells-Palmdale, Rosamond, Lancaster (Coldwell Banker Hartwig) over 2 years ago

Jason:

Great tips.  There are so many other reasons why a Realtor is important.  It could be a blog subject of its own.

Posted by Steven Shewell, The Mortgage Maverick (Primary Residential Mortgage, Inc.) over 2 years ago

Jason - cleaning out the attic? :^)

 Nice post.  A good Realtor is SOOOOOOOO  important in buying/ selling a house.  Now ALL of them of course market themselves.... as 'good'.

Now we need techniques from the client standpoint to sift throuh the clutter and determine who is where on the Normal Distribution Curve. 

Posted by Rob Robinson- Lehigh Valley PA (Bertrum Settlements (Title & Abstract)) over 2 years ago
I'm always cleaning the attic Rob, and I did get your little gift.  I wear it proudly...
Posted by Jason Sardi, Mortgage Banker (FHA-VA-USDA-Conventional-Pennsylvania Loans) over 2 years ago
Why Jason, my man! This is one post I must have missed! How could that have happened?  Especially when it contains such useful tips!  ; -)
Posted by Guilford Connecticut Real Estate Agent, Sandra Cummings (William Raveis Real Estate) about 1 year ago
Good Post. I should get this printed on a tee shirt and go out door knocking. Wow imagine the fsbos face!!
Posted by Sharon Harris (All Amreidream Realty) about 1 year ago
Great info!!  (I like Sharon's t-shirt idea when farming)  
Posted by Angela Clark, ABR, GRI, Realtor Owensboro Kentucky Realtor (Tony Clark Realtors, LLC) about 1 year ago

Jason, all very excellent points.  REALTORS are true professionals who have the knowledge, skills and tools to make the transaction happen as smoothly as possible.  And I can speak from experience and say that usually when I am contacted by a FSBO to do a virtual tour, they are just starting to work with a REALTOR who has recommended it - I think at that point they know they need the expertise that you all bring to the table.  Or should I say, "the closing table".

Brian Benjamin
Visual Graphix

Posted by Brian Benjamin (Visual Graphix) about 1 year ago
Jason:  It's up to us to educate the consumer and help them understand the value and benefits to them when using a Realtor.
Posted by Donna Yates, Georgia Realtor Georgia Real Estate,Blue Ridge Mountains (Coldwell Banker High Country Realty) about 1 year ago
great post. Wish I could place this one the front doors of the fsbos here.Do you mind if i use it?
Posted by Sharon Harris (All Amreidream Realty) about 1 year ago
Not only that, be sure to use a trained, professional Agent who will look out for your interest above their own- with a proven track record.  There are REALTORS out there.....and then there are the true professionals.
Posted by Rick Tourgee - Provincetown and Cape Cod (Century 21 Shoreland) about 1 year ago

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