Staging & Realtors
I am new to this staging thing. I think it's a really good concept and seems to be cost effective. Now, I'm not sure if this is already in place in the real estate side of things but it seems networking between stagers & realtors would be a mutually beneficial relationship. Now, on my side of the biz (mortgage financing), it is always a jump start to your business to have a few realtors sending you business so it is common practice to visit realtor shops to try to garner business. Though, to an extent that concept has been thrown out the window by some industry rogues in place of a different perception of bringing the realtors to you but that is another conversation all together. The Stagers-Realtors of this world is kind of different referral relationship. Who solicits who in trying to establish a relationship? Realtors would be wise in trying to hook up with Stagers to increase the marketability of the property (though this may cut into their commission?). Conversely, it seems common sense that Stagers would want to solicit Realtors for a mutually beneficial relationship because of how established Realtors are in the marketplace. I've always believed strong relationships are not based just on trust & deliverablitity, but also a respect & knowledge of others important role in the effectiveness of a transaction. So, are Stagers & Realtors taking advantage of the networking opportunities amongst themselves? I'd be interested to find out.
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I am a stager and it is a small world, the Realtor that I met through active rain was Rich Schiffer (hi rich!) who commented on your post. The majority of our business is built on relationships with realtors. It is my personal goal not only to help home sellers to get the most value for their home but also to enable Realtors to do their job better. As a stager I handle the visual part of the listing process and work with the home owner to make sure that the home is prepared for sale. This allows the Realtor to focus on marketing and selling the listing (not rearranging the furniture, removing the shag carpet and making the home more on trend) If a Realtor is able to sell their listings faster (and for top dollar) then they surely will see our service as an integral part of the listing process. We have many Realtors in the Main Line/ Philadelphia PA region that we work with that use staging as the first step in marketing their home. Thanks for writing this blog. KH